ORIGIN
Your world in your hands.
An asset monitoring tool for global citizens and investors
UX research + UI design
December 2024
Collaborated with NH Investments & Securities
Collaborated with NH Investments & Securities
Origin is a FinTech app that allows global citizens to stay informed on their international finances.
There is no single platform to track personal assets across countries. That’s where Origin comes in. It uses the most recent data from various market indexes to display the value of users’ assets, educate users on the health of national economies, and connect users to local advisors in their home countries. Additionally, Origin’s AI provides simplified global market trends and financial advice. Origin makes users’ international assets accessible in one global app, promoting equal opportunity and financial success for migrating populations.
Problem
International citizens struggle to:
1. Monitor their assets across different countries
2. Stay up to date on current market trends, and
3. Find trusted advisors to help them manage their assets abroad.
1. Monitor their assets across different countries
2. Stay up to date on current market trends, and
3. Find trusted advisors to help them manage their assets abroad.
Why is this important?
There are 281M international migrants in the world, 3.6% of the global population.
International remittances of expats sending money to their families or communities in their countries of origin totaled $831B in 2022.
UN World Migration Report 2024
There are 7.3M Koreans worldwide living outside of Korea.
4.8M Foreign Nationals & 3.5M Overseas Koreans
4.8M Foreign Nationals & 3.5M Overseas Koreans
International Migration Statistics in 2023
There are 2.5M international expats living in Korea making up almost 5% of Korea’s total population.
Of those 225k are international students!
International Migration Statistics in 2023
Giving users access to their international assets in one global app promotes equal opportunity and financial success for migrating populations.
By providing users with an easy platform to monitor international assets, new users will be more likely and comfortable to interact with the global economy.
Promotes accessible and safe personal finance monitoring for the 281M migrants around the world, including internationals in Korea and overseas Koreans.
As there are 281M international migrants worldwide, this is a new market opportunity for companies to make use of to aid the world’s growing migrant population.
User Persona
Monitoring Assets
Jihoon wants to maintain all of his assets, stay informed about their status, and make informed decisions
when managing them across all of the different countries that he is monetarily involved in.
Knowledge & Accessibility
Jihoon wants to have access to the appropriate knowledge to help maintain his assets. He is looking for trusted advisors,
real-time insights on markets and countries, and easy currency conversions.
User Journey
Interviews
Jia
Age 23
Chinese
Helps manage property in China from his home in Brooklyn, invests in mutual fund personally
“Having both domestic and international assets can be messy. Being able to organize them all in one place would be a great benefit.”
Age 23
Chinese
Helps manage property in China from his home in Brooklyn, invests in mutual fund personally
“Having both domestic and international assets can be messy. Being able to organize them all in one place would be a great benefit.”
Prasan
Age 33
Indian
Age 33
Indian
Lives in Singapore and
has properties in India managed by family
has properties in India managed by family
“I am not usually connected and updated about my assets. My family in India looks after them for me and I trust them to take care of it.”
Punjabrao
Age 58
American
Owns property and
looks after relatives in India
“Honestly, I keep track of all my international assets in my head. And I don’t know when my asset has outlived its utility of returns. That part is very difficult to know.”
Age 58
American
Owns property and
looks after relatives in India
“Honestly, I keep track of all my international assets in my head. And I don’t know when my asset has outlived its utility of returns. That part is very difficult to know.”
Current Market Research
and there are continued efforts to combat this problem.
Efforts have been made to streamline personal international asset management,
and there are continued efforts to combat this problem.
and there are continued efforts to combat this problem.
Premium subscription plans to use advanced features
Services not available in all countries globally
Non-reliable financial databases
Market Audit
Send money internationally
(Wise, Revolut)
Updates on global stock (Kubera)
Customize the app according to the user’s financial requirements (Mint, Empower)
No global usage
(Empower, Kubera)
Services are pay-to-use
Inaccuracies and reliability issues (Kubera)
Differentiation
Cash Value
Allowing users to track assets’ cash value through Comparative Market Analysis (CMA) calculations.
Allowing users to track assets’ cash value through Comparative Market Analysis (CMA) calculations.
Connect Locally
Connecting users with local appraisers,
to familiarize local laws and next steps.
Connecting users with local appraisers,
to familiarize local laws and next steps.
Global Access
Consistent user journey
regardless of global location.
Consistent user journey
regardless of global location.
Design Goals & Objectives
Expected Outcomes
Single Platform
The convenience of having international assets viewable in one place will drive growth of multinational visitors to engage with the app and NH Investments.
Information Hub
By engaging with the information hub, users will feel informed and confident managing their assets in all the local economies they hold assets in.
Local Advisors
Local advisors, available to handle assets in each country, will allow users to feel in control through convenient remote management of their assets.
Solution
Main Functions & User Flow
Home Information Hub Advising Chat Bot
View assets and
track their status.
track their status.
Get detailed country’s insights and make currency conversions.
Find local appraisers to contact based on their expertise.
Provides insights to all queries related to global assets.
Monotoring Asset State
On the home screen, see a visual communication of your assets’ status at a glance!
Location Pin
the Start of the Month
Increasing Asset
Decreasing Asset
Pins on Globe
Home Page